Forceful Marketing …!!??

I just got this email from Kodakgallery and it shows how desperate a corporate can become to get money out of their customers pocket.

Final Notice: Act Now to Avoid Deletion of Your Photos!

Dear XXXX,

This is the second and final email notification regarding how you can avoid the deletion of images stored in your account.

Kodak Gallery appreciates the opportunity to serve you and we hope you’ll continue to choose to keep your photos with us. Our Terms of Service require that you make at least one purchase from us every 12 months in order to maintain free storage of the photos in your account.

You need to make a purchase by July 25th 2008 to continue to enjoy free storage at the Gallery for another 12 months and avoid deletion of your photos.

Now through July 25th 2008, you can save 25% on your purchase of $10 or more with coupon code: GET25NOW when you place an order.*

To maintain your free photo storage, simply sign in to your account and make a purchase today.

Review our Terms of Service

Best regards,

The Kodak Gallery Team

FINAL NOTICE

My subconscious compared it with PICASA which comes with 1GB of free storage and you can upgrade to more space if you want to, when you want to.

That is a better approach compared to the threatening email offer from Kodak. (I mean even if I was interested earlier to buy something from them I’ll now be totally pissed off after reading such a nasty email … so I dont know what kind of sales strategy are they adopting.)